All aerials are directional. There are always some directions from which the received signal is greater than from others. The polarization of the radio waves is also an important factor. For instance, a vertical aerial will not pick up horizontally polarized radio waves. Also, the physical position of the aerial may be important in an indoor environment. This is because multiple reflected waves can cancel each other out in certain places and enhance each other in others.
Because the human body is conductive, touching an aerial, or even moving around near it, will generally change its directionality and/or polarization and can change its effective position relative to signal nulls. This can dramatically change the received signal strength.
All of the above assumes that the aerial length is optimum, i.e. a quarter wave rod aerial or half wave dipole. If the aerial is the wrong length for the frequency, touching it may change its effective length favorably and increase the received signal strength.