This to do with strength, sugar, ease of asorbtion and additional drugs plus the Psychological effects of marketting.

For example certain high strength fizzy (easy to absorb) sweet (high energy ) alcopops laced with caffine and taurine send me into immediate party animal mode with an unquenciable desire to:

a) Drink more of the wretched stuff.

b) Do an amazing Karioki rendition of California dreaming.

c) dance and do embarressing dad stuff.

d) wonder what on earth Taurine is and if really does come from bull semen.

e) Challenge other party animals to a drinking competition....see (a)